So whether youre just starting or have an established business, weve got you covered. Thanks for visiting my blog! If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. Here are some key things you should know. Here are three successful rebranding examples, and a bit about what you can learn from each. Finally, when it's time to rebrand, you'll want to change the brand's voice. [Add CTA]. Take a look at these three YouTube videos: AirBnb introduces their new logo - Belo The company combine animation and storytelling to present the effects of its successful rebrand. Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. Required fields are marked *. Use the included instructions to take you through the conversion process. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. Careful planning is essential. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Company X brand across all media including interface, web, collateral, and promotions. It not only informs them of the email content, but you can also use it to grab their attention. The more your customers know about your marketing activities, the more they'll appreciate the changes and improvements. How to Make Money in Retirement: A Guide to Turning 5 Strategies for Building Brand Trust Through Video, Do Not Sell/Share My Personal Information, Limit the Use of My Sensitive Personal Information. We have made it our purpose to grow with intention as individuals and as a team. Send an email to your customers letting them know that theyre going to see some new things, Jones said. In some cases, it can be challenging to address leadership changes with all company staff on the spot. Here's a sample rebranding announcement that will provide a good starting point for you. Subject: Announcement Regarding Rebranding. Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. In the meantime, keep an open mind and be willing to make tweaks if necessary. At the time, their brand identity was suitable for its purpose. The color blue was the main attraction. Mention specific elements like your team, your mission, or your core values anything that will help them feel comfortable with the transition. All rights reserved. To avoid alienating loyal customers, tie your new branding to your company origins. After some in-depth research, market analysis, and talking with some of our clients, we felt the rebranding of Von Watts Graphics will enable us to expand upon our services, accomplish local and global growth objectives, and to foster and develop new client relationships. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. Sourav is an aspiring marketer with a passion for all things digital. Simply put, the company wanted to go from syncing files to syncing teams. Add a call to action:Encourage readers to take a specific step. Get the media involved. Were releasing an updated brand identity, which includes a new definition of our logo and colors. A rebranding was necessary to unite all these sub-sections in over 660 cities under one roof. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. Lake Butler, FL 32054, 4130 NW 37th Place, Ste A Therefore the rebranding needs to consider all user personas (youth, middle-aged, senior). Tie the rebranding into a fun event like a charity run or family fun day. The updates show the evolution of our company since its founding in 2006. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. Don't neglect to rebrand your signage! Youre going to put a lot of heart and work into your rebranding strategy. Email Your Subscribers About The Web Redesign Before Launch. When a company is well established within its industry and market, the social-media rebranding process needs to be done with care and intelligent timing. Brand Refresh Announcement Examples that Emphasize Story & Visual Identity May 5, 2022 A brand refresh shouldn't be a secret from your employees or customers. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. Except with a slight improvement to the symbol and the typeface. However, the company is now more than just a platform for email marketing. Changing your brand's voice. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". They demonstrated the new features with screenshots and invited them to leave a tip using the app. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. Tweets @souravify. [name] has been promoted to [new job title].His new role will be [full job description]. Refresh, reboot or overhaul?" "What's our timeline?" Rebranding announcement examples A rebranding announcement is a perfect opportunity to promote the new image or brand message and help to make sure that everyone is fully onboard. If you've recently rebranded your business, here are some important guidelines to remember while introducing your new brand to your prospects and customers. Recycle those old business cards! The email marketing software DSP has used is MailChimp and theyre pretty great. ET. Rebranding efforts shouldnt be rushed. In case the link is offline, you can download a PDF copy or a full-page screenshot. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. Customers develop an attachment to your brand over time; leaving all that behind during a rebrand can backfire. Now that weve looked at some announcement email templates lets look at real-life examples for inspiration. Needless to say, its a risk you take when changing the face of a company, especially when its done for the wrong reasons. Next time, when youre working on brand identity or even a rebrand, make sure that you make the right decisions. They even changed the lettering of its logo from MailChimp to Mailchimp. Sunrise color palettes are palettes developed from colors existing in images of sunrises. (There are blue bins in each office.). Be sure to focus on all collateral used by your sales force, such as business cards and any brochures and stationary they may carry. By that, we mean that we believe in COLLABORATION, really. And it focused on fixing what customers didnt like about their products. Not so great, huh? Just months earlier . In fact, every year, over 30,000 new consumer products are launched, but80% of them fail. Rebranding is more than just changing your logo or your filter on Instagram. Be clear about whats changing. A shift in a businesss strategic approach is usually the best time for a rebrand. Its now a complete marketing platform for small businesses. A Digital Marketing specialist training covers all areas of digital marketing. We've updated them with fresh imagery and graphics so that they better reflect the new brand. The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agencyWitty Kitty. We send product launch announcement emails to announce the launch of a new product, rebranding, or upcoming product-related event. And it helped attract new audiences to the brand. As you notice changes in our branding, signs and promotions, we would certainly love to connect with you. Download these elements, update your materials, and play an active part in transforming the Company X identity! Our Modista App is growing and evolving since we soft launched a few months back, and we felt it is time for a change. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. In many ways, your company's uniforms are an effective means of communicating your new brand. By accepting, you agree to our use of such cookies. A rebrand can be an exciting time for a business, but its important to communicate the changes to your customers. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. Get insights. Keep up to date with current events and find out what is trending right now in the market. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and wed like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. And thats exactly what they did in 2018 with a complete brand identity redesign. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. However, you'll still need to field comments and queries from your social media followers. With the rising digital streaming services, social media, and more competitive channels, the brand wanted to redesign its visual identity to keep its iconic status. We use software release announcement emails to inform subscribers of a new app or software system release. One way to do this is to rebrand. Whenever you saw its adorable mascot you knew its MailChimp. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. In order to stay relevant, many businesses have to reinvent themselves when the time comes. You simply need a simple yet powerful email marketing platform to help you with creating a responsive design, setting the automation up, and checking how well it performs. You can segment them and send customized emails. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. An example of a rebranding would include a clothing store shifting its offerings from women's wear only to family clothing. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. Tapping into that potential can bring about powerful results in your rebrand. Jason Hall - ROI Driven Digital Marketing. During such a transition period, you can send promotion announcement emails to employees to share pertinent details. Our mission is to help you take your team, your business and your career to the next level. Please contact the developer of this form processor to improve this message. The Upcoming Brand Standards & Usage Guide. Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. For example, you could nudge them to click a link or visit your store. Please read our complete disclaimer here. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. While I havent researched much on the history of the organisation, theyre are related to the US investment management company BlackRock, with $6.3 trillion (AUM) asset under management. Now lets get back to the brands rebranding announcement newsletter. Airbnbs rebrand reinforces the importance of listening to your customers. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. 1. Coty. Why we like this announcement email: Starbucks updated its app with new features, and the company wanted to encourage customers to use it. April 30, 2023 Updated 11:30 a.m. Dear Valued Customer, We are delighted to bring you some exciting and important news about our ongoing partnership: Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. Stella Morrison is an award-winning writer who focuses on marketing for small businesses, including useful tools and best practices that help business owners introduce their products and services to new audiences. And, as always, make sure the sign is attractive and minimalistic. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet]. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. We would like to take some time and thank you for your time with us. From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. First thing's first: bring your stakeholders together and hash out the big-picture details of your rebrand. Siemens is a corporation with over 170-year history. When it comes to a marketing campaign, awareness is everything. Update your email signature so that it better represents Company X. While the company still competed in the product category worldwide it created it, after all. "What's the reason for our rebrand?" "How intensive does the rebrand need to be? Rebranding is the perfect opportunity to tie into marketing opportunities. Once your logo is introduced, start redesigning the other aspects of your website, such as fonts, color schemes, and even the site's functionality and usability. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. What You Can Learn: Rebranding can be a tool for positive change. Were thrilled to unveil our refreshed brand identity. reassured that some things will remain constant despite the changes. As well as redesigns for its other branches, print media, and even a new design for its transport bus wrap.