Get InsideHook in your inbox. The LeBron James Hummer commercial is a testament to the 35-year-old's story; he is just not driving the luxury vehicle, he is being paid to do so. The lead social activation sees AT&T fund a learning institute at the LeBron James Family Foundation's I Promise Village, which provides transitional housing for I Promise school students and families needing safe and stable accommodation. The 35-year-old Lakers star said that he couldn't wait to get his hands on the vehicle and it reminds him of his first Hummer, which he purchased when he was 18. Durant is likely to miss the entire season recovering from a torn Achilles tendon suffered in June during the NBA Finals. It enters a crowded streaming market battling for cord-cutters, many of them subscribers of DirecTV, which AT&T acquired in 2015 for $48.5 billion. But now, the King is getting behind the wheel of something bigger. LeBron James move to the Los Angeles Lakers in free agency in July 2018 brought star power back to the NBAs glamour franchise. He didnt even know all the nuances of the debate. Whats the Healthiest Sports Drink? Kylie Jenner is the current queen of the platform however, making an astonishing $1,266,000 per sponsored post, according to Hopper HQ, by promoting brands such as Adidas, Vivienne Westwood, and Rolls Royce to her 162 million followers. Brings back so many great memories from my first Hummer, LeBron tweeted, without mentioning the controversy that old truck created. To have one of the biggest communications companies in the world believe in my kids and the work were doing to uplift families is incredible, said James. The eight-time All Star extended his deal with Nike's Jordan brand in 2017 for another ten years and in 2018 received his first signature shoe, the Why Not Zer0. That stacked resum has paid off big time after agreeing to a two-year, $97 million contract extension with the Lakers, he is set to become the highest-paid player of all-time. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders, Visual China Group via Getty Images/Visual China Group via Getty Images, Nathaniel S. 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LeBron James signs lifetime deal with Nike - ESPN He was paid $18.8 million for four years. A birthday gift was now a topic du jour, not just on ESPN, but the network news shows, far off newspapers and national magazines. Copyright 2023 InsideHook. This is a BETA experience. In the midst of his 10th NBA finals appearance, the 35-year-old finalized a deal to buy a $36.8 million piece of Hollywood history and cement his status as the king of LA. The Hummer (H2, specifically) that James drove in his senior year of high school has been put up for auction by Goldin Auctions, and will be sold to the highest bidder on Dec. 8. Thompson is the basketball face of Chinese shoe brand Anta. The humorous commercial . That meant those who toiled six days a week on farms and in factories wouldnt be able to get paid for sport and thus be free to practice and play. In the classic tall-athlete-meets-tiny-car trope, you'll find Wilt Chamberlain and the Volkswagen Beetle, as well as Kobe Bryant in a Smart Car. Nike is his biggest backer, and the company is naming a new research lab at its Beaverton, Oregon, corporate campus after James. LeBron James Spent $36.8 Million on a Piece of Hollywood History and During LeBrons childhood, they were often effectively homeless, crashing in various friends living rooms. Shining a spotlight on pasta makers, bakers and more from across the country. All of it came back to amateurism, a concept invented in the 1800s by English elites seeking to keep working-class athletes out of sports. Durant has the NBAs second-biggest annual shoe contract after James at an estimated $26 million this season. Sign up for InsideHook to get our best content delivered to your inbox every weekday. Regardless, LeBron did return a profit out of his investment, and not for the first time. Top Story: LeBron James dials in AT&T deal - SportsPro If you know your history, though, theres a much stronger bond between LeBron James and the Hummer than some marketing jargon. As a result of his success on and off the court, James has amassed amazing cars and houses and still has time for his surprisingly ordinary family. Ive got a Bose sound system, Ive got this suede up top, Ive got a DVD player in here for my people who want to watch some TV, youve got to have some video games in here.. James has represented Nike on 15 off-season trips to China. However, he quickly learned the value of a dollar at an early age from his relatives. The two-time MVP used some of his hoops money in June to buy a $31 million home in Atherton, California, with his wife, Ayesha. Conembol, the South American soccer confederation, has renewed its partnership with global payments firm Mastercard for the next two editions of the Copa Amrica national team competition. Indianapolis Colts Draft Workout Wonder Adetomiwa Adebawore In His Hometown. Now the fact they were poor was a national discussion. LeBron James on Pepsi partnership after 17 years with Coca-Cola - CNBC Stephen Curry comes in at No. Takes you $40 to fill this thing up, man. "LeBron is a generational basketball player who has proven to be even more impactful as a human being," he said. You may have to select a menu option or click a button. Univision has finally confirmed its renewed agreement for US Spanish-language rights to the Uefa Champions League through 2023/24. Reports suggest that his earnings from advertising account for 65% of his income. "They'd give me a dollar and they'd be like, Listen, nephew, go spend 35 cents of it and keep the other 65.' The arrangement will also focus on the use of entertainment, technology and innovation to support social advancement, with AT&T agreeing to support James charitable endeavors. LeBron James' promotion for the new iPhone 14 pro on AT&T is drawing The Belarusian Football Federation (ABFF) has sold exclusive broadcast rights for the forthcoming 2020 season of the domestic Premier League to telecommunications firm Beltelecom. National Basketball Association (NBA) star LeBron James has become a brand ambassador for telecommunications giant AT&T in a multi-year deal. Here's How Much LeBron James Is Getting Paid for 2-Year - Yahoo Access your favorite topics in a personalized feed while you're on the go. GMC Hummer EV CrabWalk Ad Stars LeBron James And Lots Of Crustaceans Spark Change. Does Madison Bumgarner Have Anything Left? Its been killing me. (Thats in 2003 money, folks. Ahead of the 2007-2008 season, James got a three-year extension to his contract worth $60 million. News, advice and insights for the most interesting man in the room. Meet the Shop Reviving Hummers Reputation With Custom H1s. Australian pay-TV network Foxtel has extended its broadcast deal for golfs PGA Tour by agreeing a sublicense contract with Discovery, the US-based broadcaster which owns the global multi-platform rights. LeBron posed for a picture with the owner, which was later posted on the wall of the store. Youll usually find this icon in the upper right-hand corner of your screen. Top Story. The Apple - Beats deal was worth around $3 billion dollars. That was deemed an advertisement in exchange for the jerseys. In a video shared by LeBron James onsocial media, the Lakers star raved about the new GMC Hummer EV and expressed his excitement for the same. The first ever #GMCHummerEV Proud to be a part of this @gmc #GMCAmbassador , A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PSTFeb 2, 2020 at 12:40pm PST. 2023 Hypebeast Limited. Brown: Betts may be why this time will be different for L.A. Tua officially named Dolphins starter as Flores explains move, Aikman backtracks after hot-mic criticism of anthem flyover. And you guys try to persecute his character and take away his high school career?. His career earnings are estimated at over $600 million. 1 NBA Draft pick. National Basketball Association star LeBron James has become a brand ambassador for telecommunications giant AT&T in a multi-year deal.AT&T and James will work together across the AT&T . AT&T TV features an Android-based set-top box that acts like a Roku or Apple TV and offers live TV, DVR storage and on-demand titles that are also available on mobile devices. Sign up for notifications from Insider! But when a high schooler is driving a Hummer in Akron, its a big deal.. James, who celebrated his 35th birthday on Monday, received his first paycheck from Nike in 2003, the year he was drafted No. Retail price: about $50,000. LeBron James Announces Multi-Year Partnership With Ruffles James has incorporated many of his recent sponsors into his I Promise initiative, including AT&T. The Tip-Off | Manchester Citys arena plans turn noisy neighbour tag into a revenue stream, People said it was the best money theyve ever spent: Top Ranks Todd DuBoef on Wilder-Fury II, MLS 2020 commercial guide: Every franchise, every sponsor, all the major TV deals, At Large | Sport cannot do much about the coronavirus but there are things it can control, Sportel Miami 2020: Previewing the spring convention with CEO Laurent Puons. You may opt-out by. Except when LeBron James got an H2 for his 18th birthday, he wasnt a rapper, and didnt buy it himself. LeBron James and Anthony Davis have paid tribute to Kobe Bryant with new 'Black Mamba' tattoos on their thighs, Cristiano Ronaldo reportedly makes more money being an influencer on Instagram than he does playing soccer for Juventus, Liverpool FC just signed the most lucrative kit deal in EPL history with Nike, and part owner Lebron James celebrated on Instagram.