D. Controlled circulation Overall drop in magazine prices due to: 1. B. Ink-jet imaging Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. This scenario depicts the use of _____. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. A. break through the clutter typically found in newspapers. What is the purpose of a business plan submitted with a loan application? 1. A. primary readership. A. Health Magazines. She did not pay for the magazine and left it at the reception where it was initially placed. D. Creative flexibility Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. She sold the stock at$39.94 per share and paid a $39.95 sales commission. A. selectivity. : Newspaper ads can be produced and run in various sizes, shapes, and formats. D. run of paper D. Reduced permanence and prestige c. an insert It offers a fingerprint recognition program to its users. d. digital stock card c. space units The Suave Teen is a Canadian publication that primarily targets high school teenagers. In this scenario, Lily is considered to be a(n): A. E. Impermanence. Selective binding and ink-jet imaging make it possible for magazines to offer: E. Demographic-oriented newspapers. O 1 of a hamburger per magazine. C. subtracting the ancillary readership number from the total readership count. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. They are suited to marketers interested in reaching general consumers of services. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. They do not focus on news and recent events. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Which of the following statements is true of communications objectives? C. Tangential readership C. It has complicated the newspaper purchase and production process. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient 8 hamburgers and 0 magazines. d. economic selectivity e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. E. pass-along readership. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. B. trade magazine. Services C. make a newspaper accountable for the sales generated by the ad. During these months, the company specifically advertises its winter clothing line. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. E. controlled-circulation. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. B. B. Lutfen birini sein 30 0.35 20 O 5 This ad is an example of a(n): D. industrial Business publications directed to wholesalers, dealers, distributors, and retailers are known as: B. special-interest consumer magazines. D. trade magazines. Which of the following is a primary advantage of magazines? a. a printacular Which of the following is an advantage of magazines as an advertising medium? E. regional newspaper. What was the net amount of the sale? E. advertising through magazines is less expensive than through broadcast media. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. These individuals would be willing to pay over $200 for a good pair of running shoes. Lead time The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. E. overrun fold. However, James does not pay for the magazine and is only interested in one particular column. D. is the most popular method for obtaining greater reach. B. B. C. It tends to extend the prestige associated with the magazine to the product. B. the size and space of the bleed pages. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? D. Lower costs During ad breaks in TV programs, some viewers change channels to avoid commercials. The company is using this as a test run to identify which ad offers greater receptivity. C. They can be reproduced quickly. E. creative options. E. is known as split running. C. open-rate C. their duplicate circulation with daily newspapers. More companies buy advertising _____ than in any other medium. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. A. ROP BUAD471 Chapter 12 Bambach Flashcards | Quizlet Which of the following is a characteristic of magazine ads? E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. Primary circulation National advertisers tend to avoid weekly newspapers because of: Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. They are useful for reaching general consumers of services. D. magazines contain limited ads, thus advertising clutter is not an issue. 16. d. Distribution. This could be done with the use of: Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: E. businesses do not have agricultural interests. Magazines are a highly specialized medium that reach specific target audiences. C. It offers relatively lower reach and frequency than other media. B. Which of the following statements is true about newspaper supplements? E. larger reach. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. E. the pass-along readership offered. C. pass-along circulation rate scale. B. retail trading zone. c. bleed pages Lack of demographic selectivity C. regional editions of general sports magazines. The more the color used in an ad, the lower the advertising cost. The company is using this as a test run to identify which ad offers greater receptivity. B. classified advertising b. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Which of the following is true of magazine advertising? Velocity Inc. makes shoes for athletes. C. die-cut. E. heavy card stock. Which of the following is true of consumer magazines? e. demographic selectivity. They should do so by advertising in: C. Regional newspapers D. farming is considered as a community service occupation. D. business publication. C. demographic-oriented newspaper. What behavior is encouraged by having a repatriation tax holiday? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Newspapers are the second largest of all advertising media in terms of total dollar volume. \quad\text{Current year-end}&23,475&\text{Operating income:}\\ The consumer maximizes utility by consuming at point A. II. 15. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following statements describes an advantage inherent in the flighting method of scheduling? C. They are usually printed in alternate copies of a specific magazine. Employment, automotive, and real estate ads are the three major categories of _____ advertising. B. This is an example of a(n): printacular 17. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. This ad is an example of a(n): c. Airlines The publication must have 70 percent or more paid circulation. E. SAU. The reach and frequency of magazine advertisements are higher than advertisements through other media. B. trade The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. B. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? C. Unlike magazines, they are generally easier to reproduce. Which of the following is a disadvantage of syndication? Which of the following is a characteristic of magazine-based advertising? A. D. They are also known as farm publications. B. He did not buy the magazinesthey were purchased and owned by the airline. It also features several advertisements for men's products such as watches, clothing, and grooming products. E. They are not suitable for reaching a specific target market. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. NMen is likely to be an example of a: Marketers of tobacco products spend most of their media budget in magazines because: they are prohibited from advertising in the broadcast media. A. is relatively less expensive than ink-jet imaging. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. Its reliance on the hierarchy of effects model. B. inch rate E. Special-interest. E. the selective binding ability of a magazine. Greater frequency NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Advertisers generally attach greater value to primary in-home readers than pass-along readers. A. special-interest consumer magazines. Lack of prestige Semiannual interest is payable on June 30 and December 31 each year. A. gatefold. Ltfen birini sein: O only! True or False? E. They are typically considered to be less cluttered than other print media. Verified answer. Which of the following is true of consumer magazines? C. Higher reach D. Long life span Which of the following is true of magazine advertising in relation to the problem of clutter? MEIL2122 Media and Information Literacy First Quarter Exam [50].pdf d. a gatefold It offers relatively lower reach and frequency than other media. D. result in horizontal promotional conflict among advertisers. D. overruns The column inch It involves determining how the message strategy will be executed. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Pluto Inc. is planning to run an ad in a weekly newspaper. Greater creative flexibility both I and II only 11. B. they furnish accurate information about the number of magazines in circulation that are actually read. E. Clutter. Which of the following is considered an internal factor that may influence the determination of media strategy? They do not suffer from clutter as most national newspapers have dedicated advertising sections. They are generally purchased for both entertainment value and information. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. B. open : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: Enter the email address you signed up with and we'll email you a reset link. B. D. flat rate B. ads in magazines are intrusive and cannot be ignored. A. ancillary reader. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? A. demographic C. Limited selectivity In this scenario, Pluto is using _____. B. digital imaging. Postal Act of 1879--lower postage rates 2. D. The portfolio inch According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. B. pass-along subscriber. Split running Which of the following is true of newspapers as an advertising medium? Which of the following statements about newspapers as an advertising medium is true? One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. E. They typically offer limited selectivity. Economics questions and answers. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? In participations, advertisers have little control over the placement of ads. Generally, only sports and fitness magazines experience the problem of clutter. Reach They are generally purchased for both entertainment value and information. Verified answer. Which of the following statements about the geographic selectivity offered by newspapers is true? They reproduce images using mechanical printing. A. C. general business magazines. It offers relatively lower competition. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. A. their poor image. E. They generally cost lower than newspaper ads. A. their limited pass-along readership. d. card stocks Magazines are a highly specialized medium that reach specific target audiences. C. gatefold. E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. C. preferred position }&8,415&\quad\text{Current year}&80,000\\ Weekly Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. E. special-audience newspapers. a. content Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. The test can be used as part of the process of measuring effectiveness of each ad. Trade This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. c) Make a boxplot for these data. E. low reproduction quality. They are also known as bleed pages. A. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? D. agate A. magazines that are targeted toward a particular area. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. In order to reach this market, Velocity should use: Which of the following best defines fluency? A. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. \quad\text{Current year-end}&32,311&\text{Net income:}\\ Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. B. create high reproduction quality ads. A. E. run-of-page ad. a. creative space buys A. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Which of the following is true of split runs? Low lead time According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. Which of the following statements about magazines as an advertising medium is true? 34. Lack of geographic selectivity C. Sunday The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. Which of the following is true of consumer magazines? E. page rate system. C. Standard advertising units The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. Magazines that are published for special-interest groups are targeting: After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. This is an example of _____ advertising. B. The total audience, or readership, of a magazine can be calculated by: B. their high absolute cost. Magazine publishers do not attempt to control the clutter problem. A. lower permanence. Marketing Communications Ch. 7-12 Flashcards | Quizlet b. bleed units Which of the following statements about magazines as an advertising medium is true? B. flexibility. General-interest B. limited frequency. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. E. Print networks. D. multiplying the readers per copy by the circulation of an average issue. A. permanence. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. D. page manipulator. C. It is not as serious an issue for magazines as for radio or TV. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Communications objectives are derived from marketing objectives. B. adding farm magazines to business magazines would make the category too large. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? They do not enable marketers to use geographic selectivity. E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. More companies buy advertising _____ than in any other medium. B. Consumers are generally receptive to advertising in magazines because: Newspapers are the second largest of all advertising media in terms of total dollar volume. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: D. Long lead times Which of the following is likely to be true of the product class and the product? A. gatefolds C. magazine supplements The accounting records of Tuel Electronics show the following data. Which of the following is true of magazine advertising? It offers lower B. bleed page. D. detailed advertising information. B. A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. E. It does not offer selective binding opportunities. Color ads are considered better suited for attracting and holding attention. If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. This is an example of: E. It includes tabloid-size papers two columns wide. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. Flighting creates cost efficiency by using advertising only during purchasing periods. A. preferred position A. bleed page. B. psychographic Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. B. It is primarily used by supermarkets and departmental stores. A. A. gatefolds. Which of the following is considered to be an advantage of newspapers as an advertising medium? D. Special-audience newspapers They typically originate in small towns or suburbs. This scenario is an illustration of a: Quiz 5 attempts Flashcards | Chegg.com C. Cross-media binding Department stores E. Niche. \text{Proceeds from issuance} &&\text{Net sales:}&\\ B. the greater audience selectivity of specialized publications. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. B. overrun a. It is difficult to translate sales goals into communications objectives. D. a circulation rate base system. Split running They do not require the use of creative options. Operations Management questions and answers. C. There has been a decline in magazine readership because magazines offer general . a. C. demographic selectivity. B. D. they want to communicate customized information to magazine readers. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Advertisers generally attach greater value to primary in-home readers than pass-along readers. So, the first statement is correct. C. a preprinted insert E. They typically have a long life-span. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: c. Circulation C. pass-along readership. They offer several valuable specialized services to advertisers. D. their ability to provide or create a psychographic segregation. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. a. B. C. primary reader. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. They should do so by advertising in: magazines that are targeted toward a particular area. Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. D. It is used to market products but not services. Advertisers prefer using black and white ads because of the greater visual impact on portraits. They offer high market penetration and coverage. D. The publication must be a member of the Magazine Publishers of America Trade Association. Magazine rates are primarily a function of: E. sticker. D. Readership A. the wider reach of specialized publications. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. The consumer maximizes utility by consuming at point A. II. The red background behind the lock extends to the very edge of the ad page. The test can be used as part of the process of measuring effectiveness of each ad. c. They are not suitable for targeting niche markets. E. of its very short lead time. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a major criticism of the DAGMAR approach? It is typically considered to lack permanence. A. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. b. printaculars _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Lack of permanence Newspapers generally offer more _____ than any other medium except direct mail. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? C. Poor reproduction quality It must be published on a controlled-circulation basis. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. D. overruns. c. They exceed business markets by size in most countries d.