BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: 5.07 billion people are using the internet. Follow these links for more in-depth analysis of the impact of social media on American life. 61% use social to communicate with family, friends and acquaintances. However, growth is on the decline with 2019-2020 data revealing a 9.2 . By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. This report focuses on Americans' usage of different platforms to watch TV content. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. We are happy to help. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). Well, the function itself is kinda look alike with WhatsApp. Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. YouTube hasa truly global audience, with users in over 100 countries. The vast majority of adults (90%) say the internet has been at least important to them . Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Due to varying update cycles, statistics can display more up-to-date To make the most of your social media marketing plans, first know your targeted audience. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Youre welcome, Andrea. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. The most shocking is the rise of TikTok. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. 47% use social to learn about new trends. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . UAE Social Media Statistics 2021 : Infographics. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). An average of 1.3 million new users each day embraced some social media platform in 2020. With430 million users, its more popular in the U.S. than in other countries. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Just 5% of adults were on social media in 2005. Due to varying update cycles, statistics can display more up-to-date In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. Since January 2020, active social media usage has increased by 13%, or 490 million users. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. The average penetration rate globally is 49%. Summary. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. Please do not hesitate to contact me. All reports and blog posts related to social media. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. Social media usage gains from 2020 have largely ended. /Length1 97204 Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. ~TxZ|?p9B=\E#e&FG_N3~Bu5. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. liability for the information given being complete or correct. ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. Statistics on usage and membership . Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. It has associations with depression, anxiety, and low self-esteem. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. data than referenced in the text. 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. Messaging App Revenue and Usage Statistics (2023) David Curry. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. Pew Research Center does not take policy positions. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. YouTube is the most popular social media channel in 2021. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. As of April 2021, it was thethird most downloaded appoverall. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Its actually YouTube, with 81% of the world using the site to some extent. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . Manufacturers can use YouTube to display . Social Media Users in the UAE. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. This is nearly 54% of the total global population. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Snapchat has approximately265 million daily active usersworldwide. They can also mask site-to-site differences, too. There is no . Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. TikTok usage among those 12-34 nearly doubled from 2020 to 2021. Leading social media apps worldwide in 2022, by downloads (in millions) Most popular social networks worldwide 2021, by reach Most popular social networks worldwide 2021, by reach Global. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Source: Surveys of U.S. adults conducted 2012-2021. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Many people in today's world live with their . What is the state of social media in 2021? In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Social media use sometimes involves negative interactions between users. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Key statistics. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Its user base clocks in at an impressive 2 billion. However, TikTok and Reddit are still attracting users at an accelerated pace. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Some users have experienced threats of violence online and have . Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down.