A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. Business Solutions including all features. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Premium access for businesses and educational institutions. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. If there is too much football on TV, this may be reflected in the viewing figures. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. or The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Incidentally, Amazon does not release figures for how many watched their games. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. Very decent again, by their norms. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? So whats going on? Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. But crowdless is all there is on offer, so we watch it regardless. Ultimately, they have usually had to scale back their ambitions. The household reach for live coverage only was 978 million homes. Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. But why has Asia become such a hot bed for Premier League fervour? Illegal streaming is an ever-present issue to build into these numbers. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Financial details of the new deal have not been disclosed. You only have access to basic statistics. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. Enjoying SportsPro content? Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Some of the viewing figures for the lower-tier Premier League games were quite low. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. 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This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. If you do doubt this, just watch a clip from any old game. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. These look a bit higher than might normally be expected. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. The audience across Africa was 290m. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. NFL coverage and Joshua Buatsis fight against Marko Cali. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. Just not 14 million people. 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With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. May 29, 2021. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Fantasy Premier League, Official Fantasy Football Game of The Premie It was also the most-watched EFL Cup final on record for Sky. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. Read about our approach to external linking. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Show publisher information Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. personalising content and ads, providing social media features and to Since then, things have been ramped up several notches. The silly thing about this is that they obviously did have a good day, with lots of people watching their output.